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🔀 [KLAVIYO] Trigger a campaign/automation from a flow

Written by etienne.dubujet

Updated at September 22nd, 2025

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You can trigger a campaign to be sent to a Klaviyo profile within a Flow simply by passing the contact's phone number.

  1. Add a Webhook block to a Klaviyo flow

You must fill in the missing information

2. Go to your automation. Click on the Klaviyo trigger

A window containing the information will open:

3. Copy and paste the Destination URL

4. Replace “Key” with SIMIO-API-KEY

5. Replace “Value” with your API key

Make your key visible and copy and paste it into:

6. Add the following code to the “JSON body”:

{
    "phone": "{{ person.phone_number|default:'' }}"
}

If you want to send the message to all your contacts, even those who are not optin, you can add the isForced parameter as below 👇

{
    "phone": "{{ person.phone_number|default:'' }}",
    "isForced": true
}

 

To add parameters (product name, product image etc.), the documentation is here 👉 ♠️ [KLAVIYO] Custom properties in WhatsApp messages

To add a personalized link to each recipient, click here 👉 🧙‍♂️ Insert variables into a URL

 

⚠️ If you are sending a campaign or automation from Klaviyo, then you do not need to schedule the campaign to be sent.

 

 

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